QF History
Quality Foods has been operating on Vancouver Island BC since 1982, having opened our first store in Qualicum Beach. We're an award-winning leader in the Canadian grocery industry with over 1000 people working with us in 13 full service stores.

Who are we and how did we get started?

1982 Ken Schley, John Briuolo and Noel Hayward, all in their mid-twenties, discovered the present Qualicum Beach location and soon after, Qualicum Foods opened. Then in 1986, the addition of partner Bruce Robertson resulted in the first Quality Foods store in Parksville.

Today, these four gentlemen continue to be active leaders in Quality Foods and the grocery industry. With several stores and several hundred staff members – or “QF’ers” as we like to call them, we are now one of the largest employers in the Central Vancouver Island area. 

“Two of the best things we did in the early days that made a huge impact on our future as a company” recalls Ken Schley, Director of Operations, “were:
     a.) Making our customers shopping experience as unique and positive as possible, and
     b.) Getting involved with the community.”

As a leader in community activities, people turn to QF to help in a variety of ways, says Ken. “In many cases we actually roll up our sleeves and help out at an event! In fact the QF Children’s Sandcastle Competition each summer is a good example; the entire event is run by QF volunteers.” 

QF has earned many regional, provincial and national Awards of Merit as an active member of the Canadian Federation of Independent Grocers. This is a testament to the team and entrepreneurial spirit which has been so important to our success to date. Innovation has also been a large factor in establishing Quality Foods as a strong independent. Having introduced the first preferred shopper program in the Canadian grocery industry in 1991, to offering Western Canada’s first full online shopping service in 1997, QF continues a tradition of putting our customers first.

--- UPDATED March 2017 ---

With company founders Ken Schley and John Briuolo announcing they are stepping back from selling groceries, Quality Foods is now wholly owned by BC's own Jim Pattison Group. "We're still the same Quality Foods that you have known and loved for 35 years," states Noel Hayward, QF president. "We are still BC owned and operated, and that's important to us." Mr. Hayward helped start Quality Foods along side Ken and John, and will now lead the company into the future.

Time Line

1982 - Qualicum Foods opens in Qualicum Beach
1986 - Partnership formed with Parksville’s Bruce Robertson with the first ‘Quality Foods’ store
1986 - Bowen Road store opens
1988 - Distribution Centre relocates to Errington
1990 - Qualicum Foods undergoes major renovation
1991 - Introduction of the Q-Card; First of its kind in Canada
1992 - Nanoose Bay store joins the QF family
1993 - Warehouse undergoes major expansion
1994 - Wholesale division, QF CaseCo opens to service Vancouver Island’s small independent grocers
1995 - Port Alberni opens; Bruce’s QF in Chemainus expands
1996 - Northridge Village and Parksville Waterside stores open
1997 - Nanoose Bay undergoes expansion
1999 - Harewood Mall store opens
2000 - Comox Valley store opens
2001 - Port Alberni undergoes major expansion
2002 - New web services launched
2002 - Qualicum Foods destroyed by fire, temporary location opens
2003 - Qualicum Foods’ new store sets a new standard in the Grocery Industry
2004 - Quality Foods opens store in Campbell River 
2004 - "My Daily Special" available instore at all QF Locations
2006 -  Major expansion completed at QF CaseCo and Head Office
2007 - QF announces new store to be opened in Powell River 
2007 - QF celebrates 25 years of Service and Fun on Vancouver Island
2008 - QF recognized as one of Canada's 50 Best Managed Companies
2009 - QF opens new store in Powell River, a first off the Island 
2010 - QF opens new store in Courtenay's Driftwood Mall
2011 - QF wins Canada's 50 Best Managed Gold Standard Status
2011 - Appy Hour and the QF App for Smartphones introduced
2012 - QF adds a new minority partner: Mr. Jimmy Pattison
2012 - 30th Anniversary: "Changing with you since '82"
2013 - New Web and App features evolve with "My Deals" etc.
2014 - QF opens Westshore, a first in Victoria
2016 - QF opens View Royal in Victoria
2017 - Ken Schley & John Briuolo step back; Jim Pattison Group acquires QF
2017 - 35th Anniversary: "So Very Thankful"
2018 - QF University Village moves to new store on Bruce Avenue, Harewood; first ‘Upstairs’ concept